Mobile Banking May Attract Younger Customers
The ease of banking almost anywhere with the use of a mobile phone is attracting a lot of customers. A recent study shows that it may attract even more, especially young ones.
In a study conducted by IBM, data shows that 21 percent of the of the 1424 American respondents aged 18-34 used their mobile phones in doing banking transactions against only 10 percent of the general population.
With that data, mobile banking will balloon further, significantly caused by younger, tech-savvy consumers. Currently, almost 90 percent of the top American banks offer mobile banking services to their customers.
A separate study shows that the only thing holding back other banking customers from using mobile banking are the security concerns. Once those have been addressed, it is predicted that more consumers will be using the convenient service.
on 2008-09-30 at 00:24:16
I have three sons, one is already working and two are in college. I give them as much freedom as I can with their accounts and all three are into mobile banking. They're also persuading me to do so. I think it is a very good idea.on 2008-09-17 at 21:21:24
of course young people are always attracted to new technologies much more so than the old ones. if it's something that involves gadgets and more efficiency you can be sure that it's gonna be a hit to the teen and yuppie crowds!